Made You Look – An Insight into What the Public Really Wants

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Made You Look – An Insight into What the Public Really Wants

Published April 5, 2011

Ophelia Ophelia by Sir John Everett Millais Longest Look - 30 minutes Hirst Colours: Anthraquinone Diazonium Chloride by Damien Hirst Longest Look - 30 seconds
The ARC recently came across a fascinating article by the British newspaper, The Daily Mail. Visitors to the prestigious Tate Britain, in London, were unwitting participants in an experiment to determine whether the general public is truly as interested in modern art as the art establishment would have us believe. The Tate Britain houses the most comprehensive collection of British art from the year 1500 to the present day. This combination of traditional and modern art made the museum a great choice for the experiment, which studied in great detail the viewing patterns of gallery attendees - in particular which paintings held viewers' attention for the longest time. As you will see, their results were quite conclusive, and will probably come as no surprise to followers of ARC... The now, well documented behavior shows that most people have absolutely no real interest, whatsoever, in Modern Art. In fact, they are spending an average of less than 5 seconds in front of even the most major works of Modern Art, in comparison to the several minutes they are spending in front of and contemplating the major realist works. Click here to read the full article in The Daily Mail newspaper.